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ADVERTISING

Great ad copy doesn’t confuse features with benefits. It knows its audience and speaks their language. Every line paints a compelling picture. Just as important, great ad copy doesn’t forget to ask for the sale!

Direct Mail

To beat the control, everything has to work together an OE with an irresistible tease … a can’t-put-it-down letter … a get-out-the-checkbook ask … lift notes, johnson boxes, engagement devices and all the tricks of the trade.

Major Donor Events

I’ve been fortunate to work with the nation’s leading innovator of major donor events to create transformational moments for leading Christian nonprofits.

BRANDING

Premium brands command premium prices. To open wallets and command mindshare, you must have a cohesive strategy and compelling messaging that supports the brand at every step.

About Me

There’s a reason any writer worth his fee follows the tried-and-true principles of marketing and communication … because they work! But here’s the problem: There are a lot of us out there playing by the same rules and using the same marketing tools we’ve all been taught. The key is to know when to break the rules — when to try something totally unexpected and out of the box — and how to pull it off with success.

STEFFEN SMITH JR

STEFFEN SMITH JR

Creative Director / Senior Copywriter

SATISFIED CLIENTS, CUSTOMERS & BUSINESSES

CONTACT ME

Send me an email below or call me at 706.455.7629