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Where I’ve Been

Content Creative, LLC

Creative Director

2000-2016

At this boutique creative shop, we handle everything from branding and digital to print and broadcast. The client list is focused, and we enjoy doing breakthrough work with some very smart people. Clients include Chick-fil-A, Comfort Inn & Suites, Ensono, Orkin Pest Control and Pulse Medical.

Accomplishments: Incredibly strong client retention and referrals.

Bennett Kuhn Varner

Creative Director / Senior Copywriter

1997-2000

Everything was tested and re-tested at this top direct response agency. Only the strongest concepts and copy survived. My book includes a great mix of hard-core direct mail and DRTV spots for major nonprofits like Save the Children and Foundation Fighting Blindness, along with plenty of hardworking creative for national clients such as Dirt Devil, Stanley Tools and Six Flags theme parks.

Accomplishments: Managed and mentored a fairly large creative staff, oversaw the agency-wide creative process, drove business development, created internal marketing and, most important, kept Account Service at bay.

First Marketing Company

Senior Account Executive

1988-1997

FMC is perhaps one of the few places in the universe where AEs handled clients and provide creative. I was happy working both sides of the fence producing highly targeted custom publications for clients such as Delta Air Lines, Best Western Hotels and leading banks and credit unions.

Accomplishments: Managed key clients, traveled extensively on client calls, sought and developed new creative talent, and consistently led the company in billings.

The Suncoast News

General Assignment Reporter

1985-1988

I started out as a journalist covering a VERY small town in Florida. I learned to write compelling articles about fish fries.

Accomplishments: Covered city hall, police, school board and water management issues in Southwest Florida.

University of South Florida

Bachelor of Arts: Mass Communication

Graduated: 1986

In between shucking oysters and waiting tables, I found time to earn a degree — a BA in Mass Communication.

Accomplishments: A staff writer’s position on the USF Oracle and a practicum at The Tampa Tribune helped sharpen my chops and channel my inner Lou Grant.

Words to Live by:

 

Voice Matters

Breakthrough communication entails not only having something unique to say, but also saying it in a unique way. I pride myself on an engaging, conversational voice.

 

The client is (often) king

I’ve been known to hunker down and fight for a killer concept or a favorite line. Part of my paycheck comes from sharing knowledge, expertise and, yes, opinions from 30 years, hundreds of clients and thousands of projects. But, a big part of my reward comes from wonderful relationships, mutual respect and repeat business … so expect to be treated like the king (or queen) that you are.